ROI Training and Organisation Development
"Training and Organisation Development that creates Wealth"
The global recession has changed things for all of us. Not least our clients, many of whom are now under enormous pressure to trim their training budgets.
In fact, the latest research report from the Chartered Institute of Personnel and Development (CIPD) tells us that:
At the same time, a silent revolution is taking place. A new breed of facilitators, trainers, coaches, mentors and organisation development practitioners are changing the market place. Unless you can deliver in the new way you could be selecting yourself out of every future training or organisation development contract.
What is more, evaluation of training has taken radical steps forward in the last 12 months. The very latest models and tools have taken the mystery and excessive legwork out of evaluating the true return on investment (see Model below) from training and organisation development. Can you use these new models? Can you back it up with evidence and research? Can you prove the value your training or organisation development has added?
Click here to find out more about the six most common types of return on investment (ROI) that you can use to prove your worth to clients and capture more training or organisation development business.
So, why is ROI suddenly so important?
Widely considered to be the godfather of modern economics, Adam Smith defined four types of fixed capital as far back as 1776. These were:
Nobel Prize winning economist Gary Becker built on this theory in 1964. In this view, an organisation's output depends on the 'rate of return' on the human capital it owns. Thus, human capital is a source of value, into which additional investment (training, learning etc) yields additional output.
During the mid-to-late 20th Century, the learning and development community developed a series of models by which this additional value could be measured (Kirkpatrick, 1959; Hamblin, 1974 etc). However, it wasn't until people like Phillips, Kearns and Brinkerhoff came along at the very start of the 21st Century that we truly began to realise the potential in measuring the return on investment from learning in £-value or 'human capital investment' terms.
What we at Facilitator.org.uk Ltd have done is synthesize and de-mystify the ground-breaking work of these ROI and human capital investment thought leaders in order to develop a series of easy to understand and use tools and techniques that all trainers and organisation development practitioners can apply 'out there in the real world'. Going far beyond the traditional evaluation models of the mid-to-late 20th Century in order to utilise, and truly benefit from, the evaluation levels and models that are already beginning to define successful learning and development within the 21st Century.
Furthermore, we have secured for our ROI Training and OD practitioners, access to the World's most sophisticated electronic ROI evaluation tool at a fraction of its usual cost. Used by world-leading organisations such as Microsoft and NASA, and containing data that will enable bench-marking against training and organisation development interventions across the globe, this tool will be available priced according to level of usage, rather than a flat per annum fee of tens of £-thousands per organisation, for the first time ever in its history.
Sign up to become a ROI Training and OD practitioner today and you will get access to all these tools and techniques via our ROI Training and OD Manual, plus a 1-day workshop on how to apply them within your business, for only £294 (or just £186 for existing ROI Coaching Practitioners).
Ten reasons why ROI Training and OD is a must for your training and/or organisation development portfolio
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